I took this photo in a session led by Mark Magliocco during MarketingCampPhilly a few weeks ago. Mark asked a great question and led a lively good discussion started with the question….Are You a Brand? You may have a company or work for a company that you consider a brand but in reality we are all walking talking personal brands. There are a number of blogs popping up every day devoted to this concept such as Brand-Yourself and Personal Branding by Dan Schawbel dubbed the “personal branding guru” and author of bestselling book Me 2.0.
So how does this play into your career or business? Reading a post by Libby Sartain on Brand For Talent entitled “How Would This Look on the Cover of the WSJ?” reminded me that whether you like it or not everything you say and do is interpreted in person and online. This affects not only the company you work for or represent but your reputation as a personal brand.
Growing up in a small town word traveled fast. Everything I did I would sometimes have to ask myself…What would my family think if they knew I said or did something? Nowadays that word of mouth is now the world of mouth, news good and bad, can travel not only within your town limits or your “friend” circle but around the world in a blink of the eye. Company reputations and brands can be lifted or ruined in a matter of days. If someone wants to know about you or your past they can easily research it online.
So next time you think of blasting that nasty email about a colleague, talk poorly about your employer or even make an unwise choice in your personal life, think…Is this something I would want posted on the front page of the Wall Street Journal? Is this something that best represents me to future employers or clients? And of course…What would mom say?
(originally posted 5/10)